The Opportunity
When Royal Caribbean launched Icon of the Seas, the world’s largest cruise ship at the time of its debut, every detail had to reflect the excitement, innovation, and scale of this groundbreaking vessel.
Royal Caribbean needed a promotional partner capable of developing products for several distinct audiences: merchandise guests would be excited to purchase, apparel for staff and associates, and memorable giveaways that captured the energy of the Icon experience.
Each product had to meet the high standards of one of the world’s most recognized vacation brands while remaining fun, creative, and commercially appealing.
A Glimpse of What We’ve Created.
See something you like? Ask us to customize it for your brand.
The Vu Promo Approach
Vu Promo developed a diverse collection of custom products designed around Royal Caribbean’s brand, onboard experience, and retail environment.
The program included staff and associate T-shirts, collectible lapel pins for onboard gift shops, retail merchandise, and promotional giveaways created to engage guests and celebrate the launch.
Our team managed product ideation, design execution, sourcing, manufacturing, quality control, and delivery. Every item was carefully considered for its audience and purpose, from apparel that associates would be proud to wear to collectible merchandise that guests could take home as a lasting reminder of their vacation.
The Results
For Royal Caribbean, promotional products are an extension of the guest experience. Vu Promo helps translate the brand’s energy, creativity, and high standards into merchandise that connects with guests, supports associates, and keeps the excitement of the journey alive long after the ship returns to port.
