The Challenge
Digicel operates across the Caribbean and Latin America, with each market managing its own campaigns, cultural events, product requirements, import regulations, and delivery schedules.
The company needed a promotional partner that could preserve this local flexibility while creating greater consistency, purchasing power, and operational control across the broader organization.
From Carnival activations and retail promotions to employee programs and branded event environments, every campaign had to feel locally relevant while remaining unmistakably Digicel.
A Glimpse of What We’ve Created.
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The Vu Promo Solution
Vu Promo created a flexible regional sourcing and fulfillment program capable of supporting Digicel’s individual marketing teams while leveraging the strength of consolidated purchasing.
Our team works directly with each market to develop the right products, branding solutions, and delivery strategy for its specific campaign. Orders can be consolidated to generate volume savings, then separated and shipped by air or ocean based on each country’s event date, budget, and customs requirements.
Through our global supply chain, logistics expertise, and detailed understanding of Caribbean and Latin American import procedures, we manage the complexity behind the scenes, allowing Digicel’s local teams to remain focused on their customers and campaigns.
The Results
Vu Promo gives global organizations the ability to operate as one brand without treating every market the same. For Digicel, that has meant decades of reliable execution, responsive local support, and promotional programs that arrive where they are needed, when they are needed.
