The 2010’s have come to a close. It was a momentous decade full of innovation, change, and shifting trends. Now it’s time to set our sights forward. Let’s look at where your attention should be focused as we step into a fresh decade of possibilities!
What worked 2, 5, or 10 years ago won’t necessarily work today. Every great business evolves with buyer desires. The big question, how do you know what those desires are?
We’ve done the legwork to narrow down a world of possibilities to 7 actionable trends.
Eco-friendly products were the fastest-growing products on store shelves throughout 2018 and 2019. This isn’t speculation, it’s a fact.
This year, more green offerings in your catalog mean more green in your pockets.
Eco-friendly products like silicone and stainless-steel straws, reusable grocery bags, and non-plastic water bottles are just a few examples of the environmental movement.
“Good for your brand. Better for the planet.”
Trend 2: Social Responsibility
Another global trend that will shape the promotional products industry is social responsibility. Today, customers like to know where a product was made. They’re interested in whether the product was tested on animals and if a percentage of its sales go toward a social cause. In the ordinary course of business, these companies are starting to operate in ways that enhance their world instead of contributing negatively to it.
A recent survey by Clutch found that 75% of the consumers they spoke with are likely to start shopping with a company that supports an issue they agree with.
Trend 3: The Great Outdoors
According to the latest report for the Outdoor Foundation, more millennials are venturing outdoors than any other age group. And as a whole, U.S. participation in outdoor activities continues to increase. Not only do Millennials wield an incredible amount of consumer buying power today, but they’re also starting to ascend to positions of power within organizations. That means they’re deciding what promotional products to buy.
Trend 4: Mindfulness & Wellness
The health and wellness industry continues to grow, with $179 Billion projected for 2020.
According to the CDC, meditation’s popularity has increased more than threefold in the U.S. over the past five years. Practices like yoga and meditation are now common treatments for a wide range of symptoms like pain, loneliness, anxiety, burnout, PTSD, depression, and possibly a remedy for sagging sales. In short, what’s good for the body is good for the bottom line.
Smart marketers are tapping this trend!
Although they’re little, promotional stickers, patches, buttons, and pins pack a big punch when it comes to promoting a brand. We use the term “Little Wins” to remind you that these small statement pieces are great vehicles that allow people to express themselves and their beliefs. These powerful little marketing tools also harken back to our childhood. They come across as something fun rather than an ad or sales tool, minimizing potential customers’ automatic defenses.
Consumers use these products to decorate their water bottles, bags, laptops, and phones with messages that reflect their identity, opinions, personality, and interests. According to Nielsen, 82% of Americans rely on recommendations when making a purchase. So, when a customer endorses a company’s brand by stamping it on one of their belongings, they become a valuable marketing vehicle. That’s a persuasive marketing angle to capitalize on when selling your Little Wins.
Trend 6: Materials
With the ever-popular minimalism mindset, natural and organic materials are trending hard right now. Look for products made or accented with bamboo, wood, or cork (bonus, cork is extremely eco-friendly… we call that a two-trender). Speaking of green, recycled plastic is another trending material that you’ll want on your list to explore.
As hot as eco-friendly materials are, leather never goes out of style. Leather, whether it’s faux, vegan, or genuine, is surging. The global market for leather products s expected to surpass $260 billion. That’s up from $216 billion in 2016.
Why is this traditional material so hot? Leather products tend to be durable and give consumers a high-quality impression.